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"Let your fingers do the walking through the Yellow Pages"
"Jaguar: A different breed of cat"
"I hate Qantas"
"Nexxus: Where did you get that hair?"

100 Greatest  Commercials of All Time - Drew Babb

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I have nearly equal credentials in marketing performance and creative achievement. I can write a 65-page marketing plan and get every number right. Or I can take an existing plan and write the TV commercial that will pull products off the shelves.

I believe I am the only person ever to have been honored with both the Clio Award for outstanding advertising creativity and the Public Relations Society of America's Silver Anvil Award for outstanding corporate public relations.

I wrote the marketing plan that gave Qantas Airways a 47% revenue increase in one year and averaged 22% per year for five years. I also wrote the strategic creative campaign that doubled Nexxus Hair Products distribution and generated a $100 million retail sales increase in two years.

I am also a bottom-line manager. I rescued the Los Angeles office of a major advertising agency from closure, turning a $1.4 million loss to profit in two years by cutting costs, increasing billings and winning new accounts with a junior staff.

Mr. Chuck Slay, recently appointed Vice-President of Sales and Marketing of AVO Media, brings over 30 years of senior corporate, brand and new product marketing, public relations and advertising experience to AVO Media. He has been a creative director, Vice President-General Manager and President of advertising agencies in Los Angeles and San Francisco, as well as Vice President-Marketing for corporations in Southern California. Classically trained in Proctor & Gamble marketing disciplines, he has written over 100 successful marketing plans, including new product, new market and new venture launches for Folger's Coffee, GTE Directories Corp., Jaguar autos, Kawasaki motorcycles -- and all advertising, promotion and PR for Singapore Airlines introduction to the United States. AVO Media's target industries to be benefited include consumer products, travel companies, medical marketers, financial services and governmental commissions. Mr. Slay's creative work has been honored with major awards, including the International CLIO (Qantas Airways); Outdoor Advertising Association "Obie" (RPM Rent-a-Car); Cable TV Association "Telly" (Nexxus), and the Public Relations Society of America's "Silver Anvil" (Connecticut General Insurance).

http://findarticles.com/p/articles/mi_m0EIN/is_2000_August_15/ai_64192772

I rescued the Los Angeles office of a major advertising agency from closure, turning a $1.4 million loss to profit in two years by cutting costs, increasing billings and winning new accounts with a junior staff.